Barry’s Appliance

ChallengeBarry’s Appliance required a high-end execution and did not want something that felt like a 'local cable commercial' that it had seen in the past.SolutionAfter a very productive creative discovery meeting where we discussed the concept based on juxtaposition connecting a showroom to reality, the client was convinced to produce its creative with us.ResultsWe created a spot that was 'out of the box' with a distinct storyline and a surprise ending. The commercial was not just a laundry list of products and brands that TV and appliance stores typically had produced in the past.