Jannell Motors

ChallengeJannell Motors, a longtime client, wanted to freshen up its creative with something different from the expected. No coop needs were required, but it did want to highlight at least a couple of price point offers in the ad.SolutionA creative concept featuring a western movie theme allowed for a "duel" of sorts between two excellent price point offers. With a memorable music track and western style visuals, the finished spot stood out from the pack.ResultsThe client was very happy with the result, using this ad idea to change up the offer info.

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