Johnson Auto Plaza

ChallengeJohnson Auto Plaza wanted to set out and change the perception that your car buying experience couldn’t be a fun and exciting one.SolutionFrom the people who brought you award-winning Johnson Auto Plaza creative… on a mission where they weren’t expected to survive... Just kidding, we all made it out alive. We created a movie trailer experience in which the customers are the hero at Johnson Auto Plaza. It's a fun, exciting experience to get the ride you are looking for. (And no one is yelling Sunday Sunday, Sunday!)ResultsThere's not enough red carpet to roll out for this award-winning campaign! However, there ARE enough vehicles from Johnson Auto Plaza to take you to the grand celebration! Congratulations on being the star. Now can I have your autograph?

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