Joliet Junior College

ChallengeIncrease enrollment with younger individuals, focusing on the extensive curriculum Joliet Junior College has to offer.SolutionWe pitched the concept of a Mockumentary style commercial, with the parents of a young adult trying to find his calling. We then showed the student in various classroom scenarios, using humor in each setup to appeal to the younger audience.ResultsThe client loved this campaign, so much so that the following year, we did additional commercials focusing on the mom going back to school, as well as a follow up on the original character.

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