Papa John’s Pizza

ChallengeThe challenge was to introduce a new pizza that is exclusive to the Houston market, and localize the Papa John’s Houston brand as an integral part of the Houston community and cultureSolutionWe showed the culture of Houston with local residents enjoying a new Houston-only barbecue beef brisket pizza, created by a local favorite, Killen's BBQ and Papa John's. The commercial celebrates a delicious moment in life with Papa John's Houston as the common thread.ResultsPapa John’s Houston reported an increase in pizza sales after the campaign launched and is ready for the continuation of its campaign, celebrating 25 Years in Houston!