Potter Burnett


ChallengeIn an industry crowded by male led law firms, Potter Burnett provides a unique and important perspective as a firm led by talented & accomplished female attorneys. Our goal was to communicate this to the victims of medical malpractice & personal injury in a unique and empowering way.SolutionAs a female led law firm we wanted to create an empowered and feminist spot by juxtaposing tired feminine tropes and stereotypes with a strong and confident message to produce a spot that is humorous and snarky. Ultimately we wanted to say “Fighting like a girl… means winning like one.”ResultsThe campaign is going very well.

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