Royal Oak Ford

ChallengeRoyal Oak Ford ran the same couple of commercials for years, primarily changing out incentives. The spots were the traditional b-roll of the showroom, salespeople with customers, and lot shots.SolutionWe presented an idea to freshen up his message and do something completely different and more contemporary. To be unique, we wanted to create a spot entirely with 3D motion graphics to appeal more to the millennial crowd but still give it a canvas for incentives.ResultsThe client liked the new spot which was a huge win. We produced two more spots in the same vein over the following six months.

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