Sawgrass Ford

ChallengeSawgrass Ford had been off the air for over a year and made it clear that it wouldn’t agree to a media buy unless it had creative it loved.SolutionAfter speaking with the dealer, we developed a creative solution that included a brand-new jingle, highlighting its most impressive unique selling point, “No Dealer Fees!”. We developed a concept showcasing specific vehicles the dealer wanted to focus on: A storyline of two young women hiking back to their Ford Ranger and a young man loading his airboat onto a Ford F-250.ResultsSawgrass Ford loved the creative and signed on for a long media buy. On top of that, the owner loved the creative so much that he not only shared the project with the South Florida Ford Association, but he also proudly shared our work at a recent Global Team Blue meeting.

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