Chicago Athletic Clubs

ChallengeChicago Athletic Clubs was looking for a high-energy, contemporary campaign to get people excited about all of the services their club offers.SolutionWe created a campaign called “Transform Yourself”. The first commercial focused on all of the different amenities the club has to offer. It was a 3-day shoot with lots of setups, underwater cameras, and tons of talent. The second commercial was done as one long shot, showing the one-on-one trainer support the club provides to its members.Results"Transform Yourself" won the Chicago Midwest Regional Emmy for Outstanding Achievement for Commercials - Single Spot.