Junk Beez

ChallengeJunk Beez is a junk removal company that has been a customer of ours for a few years. The client has been doing well with their previous campaign promoting junk removal services for people’s homes and garages. With new, larger trucks – the client wanted to promote their services to small and medium size businesses. The challenge was to create a campaign that targets both residential and commercial clients with the message of easy, cost efficient junk removal by Junk Beez. With a crowed marketplace for these services, we needed to take a very different approach in order to get Junk Beez to stand out. SolutionThe solution was to use stop-motion video to tell the story in a bigger, more imaginative way. We made two versions of the spot, one for residential and one for commercial, using the same main characters in our stop-motion world. The spots also feature real Junk Beez employees as the Beez! The world we created allowed us to drive home the message of junk removal services in a unique way, and most importantly put the Junk Beez brand (and their Beez) all over that message.