Bel-Rea Institute of Animal Technology
ChallengeBel-Rea Institute of Animal Technology was seeing a decrease in enrollment in its Vet Tech program and wanted to increase awareness about its offerings.SolutionWe came up with a humorous but informative campaign called "If You Were Meant to Work with Animals" that showcased exaggerated scenarios where people would be overly into their animals.ResultsClient saw enrollment increase over the course of the 5-spot campaign.
