US Mortgages

ChallengeUS Mortgages needed qualified mortgage customers to consider refinancing with a 'Home Safe Equity Guarantee' or a 'Home Safe Down Payment' loan that insures their home investment during a down-turned market.SolutionWe brought in Benjamin Franklin, a relatable character everyone knows and trusts, to explain that death and taxes aren't the ONLY guarantees in life! With US Mortgages, your home equity can also have a guarantee.ResultsWithin the first month of the commercial running, there were 56 new qualified leads. The client jumped right back in and partnered with our team for its next creative!