Chenango Tractor Supply Co

ChallengeChenango Supply Co. (Punta Gorda, FL) wanted a new, co-op branding commercial to help promote their Mahindra affiliation and drive traffic.SolutionMnemonic developed a concept the owner thought was too out-of-the-box with the potential of turning people off. We explained to the owner that out-of-the-box thinking was the only way to separate his brand from the competition in a saturated market. The owner agreed to the strategic approach and approved the concept.ResultsBecause of the client’s confidence to allow us to approach his market place differently, now running, the commercial has customers buzzing with positive feedback. The creative even made its way to the President of Mahindra North America and he personally shared positive feedback with the owner of Chenango Supply Co.