TheraNOW

ChallengeTheraNow developed a new app that uses state-of-the-art tech to bring remote, data-driven physical therapy to people. Mnemonic partnered with them to develop their brand identity and craft an engaging campaign that showcases how customized physical therapy and ease of access afforded to patients through the TheraNow platform is the best option for their therapeutic and joint replacement needs. SolutionMnemonic developed a creative campaign that articulated the strengths of the TheraNow offering while capturing the fun energy of patients unlocking their best physical life and allowed them to project themselves as the action heroes they could be with the right therapy partner. ResultsClient loved the creative and the energy it brought to their brand and was excited to use it to launch their app to market. The Client also saw increased patient engagement and traffic to the TheraNow website.