Rancano & Rancano

ChallengeAfter originally being featured in its creative for years, the founder of Rancaño & Rancaño, came to Mnemonic during the early days of the COVID-19 pandemic with a need for new creative. The focus was to reach multiple targeted demographics, reinforce the firm’s recently refreshed brand identity, and inspire action and notoriety during a downward turn in the market due to the pandemic.SolutionBeing accurately represented was extremely important to this client, so after many empathetic creative discoveries and discussions, Mnemonic created a series of new :30 second and :15 second commercials that accurately portrayed Rancaño & Rancaño’s role in their clients’ lives: champions of historically underserved communities who are always driven by fighting for what is right and deserved.ResultsThe personal connection that grew between Mnemonic and Rancaño & Rancaño turned into a highly collaborative relationship. The client received great feedback from his community on the new direction of their creative, and engaged in several more rounds of creative messaging — providing integral feedback with each campaign to further target the communities that would benefit most from their assistance.