ChallengeAlbank has been a prominent business bank chain in Chicago for over thirty years. In that time, it has established a strong recognizable brand in the communities it serves. Its customers are loyal and have been with the bank for many years. However, it was time to change tactics in order to attract the next generation of clients who will grow with the business.SolutionOur strategic approach was to emphasis that this is a bank with the technologies, security and products of a national chain but with the personal service and attention of a local business.Results With this multiplatform campaign, the client is both excited and proud of the new way their brand is being represented and as a result, strengthening their commitment with us as a partner.

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