Antonino Auto Group

ChallengeAntonino Auto Group has nine locations in CT with six brands of vehicles, so it wanted to promote the ease for any and all car shoppers to find whatever it desired at one of its rooftops. It also wanted to let viewers know that online shopping, certified service and collision repair were all part of the Antonino advantage!SolutionTo best get the message across to the audience, we developed a concept with a very modern feel, incorporating a female spokesperson and science-fiction movie style "touch-screen" imagery. This allowed the spokesperson to get the desired copy points across clearly and quickly, in a fun and memorable way.ResultsAntonino Auto Group saw an increase in sales across the family of dealerships once the commercials began to air.