Auto Center Northwest

ChallengeAuto Center Northwest desired to expand its stagnant customer base by attracting and educating a younger demographic conditioned to believe that Jaguar and Land Rover are beyond their price range.SolutionDesigned a campaign surrounding NFL superstar Marshawn Lynch. Mr. Lynch's humor, engaging personality, and wide commercial appeal was a perfect solution to attract a younger demographic.ResultsOur campaign successfully rebranded their business. Overall customer traffic increased upon the airing of the commercials online, in-store, and also significantly increased engagement with younger customers.

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