Barry’s Appliance

ChallengeBarry’s Appliance required a high-end execution as they did not want something that felt like a 'local cable commercial'.SolutionAfter a productive strategy meeting where we discussed the concept based on juxtaposition connecting a showroom to reality, the client awarded us with the business. ResultsWe created a spot that was 'out of the box' with a distinct storyline and a surprise ending. The commercial was not just a laundry list of products and brands that TV and appliance stores typically had produced in the past.