Beaver Toyota

ChallengeBeaver Toyota wanted to provide a public service and show community support by shopping for, and delivering groceries to senior citizens, free of charge, using their Beaver Toyota vehicles.SolutionTheir original plan was to film employees while shopping in supermarkets for products, but time was running out to get permissions from supermarket corporate offices. That’s when Mnemonic came up with an alternate creative solution. Shop in advance then have employees at the dealership, social distancing, then pack groceries into boxes then getting into vehicles to deliver to seniors.Results Beaver Toyota was happy with the final PSA and we’re hoping that this was just the beginning of more projects to come.