Benchmark Community Bank

ChallengeWe decided to take a comedic approach to make their brand more memorable, and to keep them top of mind. Enter Mark Bench, an obvious parody to the classic film, 'Forrest Gump.'Solution Their digital only campaign continues to drive positive results and increased website traffic as a direct result. The spots were a hit and they now want to use Mark Bench as a spokesperson for future advertising.ResultsThe campaign was so much of a hit that they have come back for additional creative year after year, including a 30 minute documentary and TV campaign to honor their 50th Anniversary.