BTheOne.org

ChallengeThe client wanted to raise awareness about the public health emergency which is impacting teens dealing addiction and having thoughts of suicide. They also needed to promote educational materials that train people how to talk to friends and loved ones who are struggling, including a 5-step model that leads to sustained help.SolutionWe filmed four commercials, focusing on affirmation statements that fit within each of the topics while also managing Montgomery County Department of Public Health and Service’s Instagram channel. The creative connects to your emotions while also speaking to multicultural demographics.ResultsWe were able to deliver four commercials as well as photos and videos that would ultimately translate to 90 social posts from a one-day commercial shoot. The “BTheOne: I Will” campaign has gone on to win a Golden Davey and a MarCom Award.