ChallengeThe challenge for Centura Health was to create awareness that wherever someone is and whatever emergency situation that person is in, there is a Centura Health Emergency facility nearby with short wait times.SolutionWe created a story that intertwines an everyday accident with a not-so everyday solution, showing that Centura Health is truly there when you need it.ResultsThe story connected with the audience and Centura Health continued its advertising journey.
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