G4

ChallengeComcast Spectacor was relaunching a beloved TV network – G4 – and needed a creative partner to help bring multiple parts of the new G4 brand to life. Project included assets from new show intros and graphics packages, to network rating bugs, to streaming assets running on platforms across the vast internet distribution world. SolutionAssembling a team of both subject matter experts and e-sport rookies across 4 time zones from CA to NY, we tackled the creative direction and development for 4 different shows, giving them their own unique brands. Additionally, we supported the G4 brand itself on both linear and Launch Spectacular levels.ResultsThe network launch was very well received by the viewers, both old fans and new. The network and show teams love the first round of work.