Godby Home Furnishings

ChallengeA new account for 2021, Godby not only needed a :30 commercial, but also multiple long-form videos for X1 content and social media posts.SolutionSeveral ideas were pitched to the client and it was ultimately decided to take a more “unscripted” style approach. The business owner is no stranger to TV advertising and is extremely affable and confident on camera. We crafted targeted questions and his answers became the “scripting” for all pieces of creative.ResultsThe campaign kicked off with three videos for X1/social. The client is excited about their new creative and a plan is already in the works to create the next round of content.