Health Solutions

ChallengeThe challenge for Health Solutions was to connect with victims of opioid addiction and to understand that with the help of Health Solutions, they can break free from the control of their drug addiction.SolutionThe creative team designed an ad that focused on “Slaying the Dragon” or in other words, defeating the control of an opioid addiction. Execution focused on a literal depiction of the metaphor that is very relatable.ResultsHealth Solutions was elated with the results and immediately saw an increase in calls and appointments, resulting in two additional ads for its campaign.