ChallengeHouseMaster is a national and highly reputable home inspection group. The challenge was to not only highlight their unmatched thoroughness and punctuality but also their desire to educate their clients on the homes they were purchasing.SolutionWe began their campaign introducing the public to HouseMaster Joe, an efficient and thorough home inspector with a constant shining smile on his face. With retro music and a Leave It To Beaver feel, Joe enthusiastically inspects everything and walks his client through the entire process. Who wouldn't want to work with Joe?ResultsWe set HousMaster apart from their competition with a perfect blend of entertainment and education. We built a memorable character and look that can be a building block for a whole new way to advertise home inspections.

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