Kia Del Ray

ChallengeKia Delray has an older dealership building that will be remodeled later and their goal was to promote the fact that while they don't look new, their customer service and models are high tech. SolutionWe developed the commercial concept 'Future You' as a way to promote the futuristic nature of the dealership. The commercial showed a person in the present dealing with an issue with their auto experience. In a flash, their future version appears and offers them a solution. The fact that they will soon find Kia Delray who will help them resolve their auto issue.ResultsThe client loved the concept and has been running both the evergreen and price and offer versions at a high rotation. The spot additionally was able to jump start production for their other dealerships that wanted similar messaging.

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