Len Lyall Chevrolet

ChallengeLen Lyall Chevrolet wanted to identify what separated them from heavy Denver truck competition and create brand awareness with a consumer drive.SolutionWith 85% of the vehicles sold on lot at Len Lyall Chevrolet being Trucks and SUVs, it’s brand became known as the Colorado Truck and SUV Headquarters, period! And... since it was the headquarters, why would you possibly go anywhere else?ResultsThere are now a lot more Len Lyall Chevrolet branded license plate frames on Trucks and SUVs driving around Colorado. The campaign was successful, and sales were up.