Lou Bachrodt Chevrolet

ChallengeThe Lou Bachrodt Chevrolet team wanted a different way to highlight its dealership, moving away from a price & offer or GM spokesperson driven style that is common within the industry.SolutionThe client has a VIP program that it wanted to highlight in the commercials. There were several new vehicle models that it wanted to include in the spots, as well. We created a campaign of four commercials that centered around its VIP services, while introducing new the new vehicle models in two of them. We wanted to reach out to different demographics, as well, so we created each commercial with different star talent that represented young millennials buying their first car: A mother who is CEO of her family, a dad who is relaxing while his car is getting serviced, and the whole family going on a trip in their new Chevy SUV.ResultsLou Bachrodt Chevrolet saw a boost in sales from these spots and was so happy with the creative that we began creating another campaign for the following summer.