NEBULA9

ChallengeThe challenge was to highlight the unique qualities of a new flavored vodka that features organic ingredients and natural flavors. Since all vodka looks the same, it became important to find a way to tell the brand's story through powerful images that weren’t generic and common to all other vodka brands.SolutionFocusing on the coming-together of bright colors/flavors in a clear liquid enabled the recreation of the powerful combinations of the various flavored vodkas and visually recreated the formation of Nebulae – from which the vodka takes its name. The specific ingredients could also be featured in the underwater atmosphere, which invokes a weightlessness and ethereal quality of nebulae in space. As the flavored vodkas are also used in mixed drinks, the imagery was particularly fitting: all the colors, flavors, and ingredients in a perpetual mixture.ResultsWithin a few weeks of the campaign starting, Nebula 9 reported a significant increase in visits and sales from their website, exceeding any previous month results. This led to them eliminating their advertising on radio and expanding their television presence immediately. That further enhanced their sales results.