Papa John’s Pizza

ChallengeHow do you leverage the equity of the Papa John's brand while creating a custom and authentic experience for communities around the country?SolutionBy developing strategies showcasing the culture of Houston creating a new Houston-only barbecue beef brisket pizza by Killen's BBQ & Papa John's as well as leveraging a Houston Texan, Whitney Mercilus.ResultsPapa John’s Houston reported an increase in pizza sales after the campaign launched and is ready for the continuation of its campaign, celebrating 25 Years in Houston!

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