Penn State Great Valley

ChallengePenn State Great Valley wasn't advertising on TV at all and was intimidated about getting a quality commercial produced. They wanted to promote their graduate degree programs to people already in the workforce, to show the value of furthering their career.SolutionWe came up with multiple concepts that represented the beneficial impact a graduate degree has on someone's career. Encouraging potential students to take the next steps to reach their career goals.ResultsPenn State Great Valley continues to use updated versions of these concepts to show the value of a graduate degree and promote upcoming open house events.