Piper Electric

ChallengePiper Electric was looking to expand its residential service business but had never done any television advertising. They wanted us to craft a message that builds on their excellent reputation for customer service and fair pricing. Avoiding the typical “talking head” style was also important to them.SolutionMnemonic developed a campaign of customer-centric concepts that showcased the importance of having a dependable company to turn to when electrical issues inevitably arise. The polished production and edit created a national look while maintaining local appeal.ResultsWithin days of airing Piper Electric began receiving calls from people responding to the commercials. Now television advertising is a part of their long term marketing strategy.