Rodman Ford

ChallengeThis client had been using Rob Gronkowski, the tight end for the New England Patriots, for several years as their spokesperson. When Rob retired from the Patriots, and then went on to join Tom Brady again with the Tampa Bay Buccaneers, the client wanted to wrap up their association with Rob with a final spot.SolutionUsing various clips from several of the spots that had been produced with Rob through the years, we created a “Thank You Rob!” spot that wrapped up the campaign nicely, while still promoting the client’s website, as that was always one of their major desires for all their spots.ResultsThe client was very happy with the results, especially as we did not have Rob available to shoot new material. This campaign had always been a good attention-getter for the client, given Rob’s great popularity, and this spot produced similar positive results for their branding and web traffic.