Timbuktu Restaurant

ChallengeTimbuktu Restaurant wanted to revive its reputation while being under new ownership.SolutionWe crafted a creative message that acknowledges the restaurant's recognizable name and played up the fact that, even after decades of serving the community, many diners - even regulars, are perplexed by it. This allowed us to focus on the positive reputation it has had in the past and connect it to the present.ResultsMotivated by our creative ideas, the client signed on for a large and extensive media buy, despite having never advertised on television previously. There was an increase in customer traffic at its single location, with some people indicating that they decided to come back after many years because of the commercial.