Tracy Nissan

ChallengeTracy Nissan is located in a commuter town that many people pass, but in which few people stop. We needed a way to tell the audience that Tracy Nissan is easy to find from anywhere, as well as showing off its enormous 5 acres of selection.SolutionCreate an alien invasion - what else would we do? The creative showed that Tracy was easy to find, even if you were coming from space. As the spaceship is beaming up cars with its tractor beam, the message encourages people to hurry, because these deals are going fast.ResultsThe client was thrilled with the messaging and proud of the creative. It was a memorable way to show off the size of its lot while reminding people that it is easy to find from anywhere.

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