World Imports USA

ChallengeWorld Imports USA has advertised with Effectv frequently in the past but had been off the air for a while and the AE was trying to bring it back on board. SolutionWorld Imports is a car dealership that sells predominately off-lease luxury vehicles, as well as being the only Lotus dealership in the area. The client wanted to create three commercials that would be shot entirely at its location. To do that, we came up with three concepts that would all incorporate beauty shots of the dealership, with each commercial highlighting a different aspect of what makes World Imports unique. ResultsThe client ended up with three great looking spots that show off its dealership with three distinct and memorable messages.