Beach Blanket Babylon

ChallengeBeach Blanket Babylon, San Francisco's beloved Pop Culture Musical Revue has won the heart of both locals and tourists for the past 45 years. The show's agency and producer came to us wanting a new, fresh concept that would help the show reach past aging audiences and tourists to also attract new young professionals that have been pouring into the city in recent years.SolutionWe created a new campaign with the show’s characters backstage that convinced the producer to step out of the box! The approach allowed us to entertain the viewing audience as they do onstage, with a truly unique scene that leaves them asking questions and wanting more.ResultsThe client loved the new campaign and its portrayal of the show’s beloved characters, and the new approach created buzz across social media with the younger demographic. This spot also won a 2018 Bronze Telly Award.