Watson Floor Gallery

ChallengeWatson was looking to laser-focus their campaign to attract high-end interior designers to their showroom. They wanted to show a range of styles & designs, but also wanted to call attention to their their design, plan and build services.SolutionKnowing our audience is more creative-minded and artistic, we took an unconventional approach and produced a spot that was designed to inspire the designer's 'inner-artist'. ResultsThe client was very impressed by the unique approach and has seen an increase with interior designers visiting their gallery.