Daikin

ChallengeCreate an Olympic themed commercial featuring Gold Medalist, Mary Lou Retton that aligns with the values of Daikin. The commercial will air only during the Summer Olympics and will need to be tagged locally in 30 different markets in the USA and Canada.SolutionMnemonic developed a campaign of 4 Olympic themed commercials that expressed the value proposition of Daikin as well as some of the key attributes that made Mary Lou Retton an American icon. Each commercial was tagged with local Daikin dealers, resulting in 120 market specific versions.ResultsThe client was thrilled with the commercials and continues work with Effectv due to the success of the Olympic campaign. Our Mnemonic team continues to play a consultative role with the client and are looking forward to our next collaboration!