Georgia Injury Attorneys

ChallengeGeorgia Injury Attorneys wanted to create a campaign that did not feel like the typical law firm commercial. They wanted to tell their story through the eyes of “brand ambassadors” that would appear in every commercial for the campaign. "Genuine and conversational" was a goal for these spots. SolutionAfter producing several commercials for this campaign, Mnemonic produced a third spot in the series. Mnemonic’s goal was to continue building brand recognition through these actors and their desire to use Georgia Injury Attorneys. In this spot, the woman that had previously used the law firm now recommends Georgia Injury Attorneys to her friend. ResultsSince this commercial, Mnemonic has produced a fourth series in the campaign with our brand ambassadors, and our relationship with the client is stronger than ever.