1800 Quit Now

ChallengeAddiction to tobacco is real. The struggle to quit is real. So how does 1800QuitNow connect with a diverse audience to help shift their thinking, up their game, and cross that finish line to quit tobacco?SolutionOur creative approach was developing a tv campaign where athletes align what it takes to succeed in their sport, as being similar to what it takes to succeed in quitting tobacco. When you have strategy, motivation, support, and resources, it is possible.  Running heavily in live events like NFL and NASCAR, the athletes spoke directly to fans, with diversity in sport and audience.ResultsStarting with one athlete in the New Mexico market, the campaign was successful driving increased viewer response by way of phone calls to receive coaching support and to request free anti-tobacco supplies. Upon that success, we grew the campaign with multiple athletes in additional states.