Miami Dade Transportation Department

ChallengeThe Miami Dade Communications Department reached out to Mnemonic to produce a video campaign for their Transportation Department to highlight their Miami-Dade Bus Operator recruitment program. They wanted to highlight the importance of joining the department and what incentives are offered to new hires.SolutionThis production highlighted a day in the life of current Miami-Dade bus operators. We filmed them as they picked up residents around the county and the impact they make on the community.ResultsThe client informed us that they saw an increase in job applications to the department and later updated the commercial with new incentives because of the success and exposure of the PSA.