Consolidated Credit Union

ChallengeConsolidated Community Credit Union had just launched their Mnemonic creative campaign featuring characters from Portland in and around town when the city went into lockdown. It included many shots that were suddenly dated with scenes of food carts and other groups of people. The challenge then was to modify that campaign to respond to and reflect the changed environment while still showing that they were open for business, just in a new way.SolutionMnemonic proactively reviewed all of the campaign footage finding a solution that focused on the individualism of all three characters which turned the focus to experiencing life during the pandemic. From there we had employees acquire footage of themselves working from home, as shot on their cellphones. This created a textural honesty to the situation that humanized and personalized the employees while continuing to emphasize CCCU's support of the community.ResultsThe client has seen increased visitor efficiency in their website traffic and engagement by consumers in their brand.