ChallengeMnemonic was used to help a local government organization, DC HSEMA, to promote their initiative around hurricane preparedness, while recognizing the current global situation, and connecting the creative back to a previous campaign we developed for them.SolutionOur goal was to focus on the character ‘Addy’ who was introduced in the previous campaign as someone who is prepared for anything, with the help of DC HSEMA. We suggested evolving the campaign by showing how she is inspiring others in her neighborhood to also be prepared, especially when things are so uncertain and potentially overwhelming.ResultsWe developed a full 360 campaign with consistent messaging to run on all platforms: TV, digital, print, social, direct mail, and radio – and the client could not be more excited. This is the second time we’ve worked with them and both experiences have been very positive and we hope for great data to support it.

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