Northern Illinois University

ChallengeNorthern Illinois University wanted to produce long-form videos to remind graduates, new and old, to join their Alumni Association. They also wanted to show how NIU transformed from what it was 20+ years ago to what it is today, and that the Association had helped with that transformation. No footage had existed, so we were tasked to film b-roll and interviews. Interviews were unscripted, so the challenge was to lead speakers to main points.SolutionThree On-Demand long-form videos were created along with :30 commercials.ResultsThree long form videos produced with different messaging. First one focused on the changes NIU made, the second one focused on the benefits of joining the Alumni Association, and the third features alumni having a round table discussion.

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