Pet Supplies Plus

ChallengeWe had just crafted a successful creative campaign for the Pet Supplies Plus franchise in League City & Clear Lake leading to an increase in-store foot traffic when the Stay Home order hit the Greater Houston Area. Client reached out to us to help strategize a way moving forward in the current climate.SolutionThe upbeat and community-invested tone of the original campaign connected with audiences well and seemed important to the moment, so we built on that feel to create a commercial that focused on Free Delivery and Curbside Pick Up.ResultsClient was thrilled to expand their campaign and stay true to the brand we are building for them. They were hit by the market slow-down from COVID-19 but very pleased with how the commercial was helping. And the new spot resonated so well other Pet Supplies Plus franchises in the area reached out with interest to work with us and one franchisee representing four storefronts just signed on with us based on the strength of this creative.