The Spa at PRO Club
ChallengeThis is a tricky topic - sensitive material, shall we say. The marketing challenge was to create an idea that was indirect enough to air during prime time, yet direct enough to really engage the audiences and to have them take-action.SolutionMessaging was the solution - and our approach was to cleverly display relatable instances to gain audience empathy in a fun manner.ResultsWithin two weeks of the campaign kickoff, the Spa at PRO Club reported a huge increase in call-in traffic, which led to the client’s full confidence in us as a creative solution and we began concepting on another product of theirs right away - CoolSculpting.
