Roy Robinson Auto Group

ChallengeThe Auto Group wanted to build a unified brand experience from three unique Roy Robinson brands.SolutionDogs and trucks go together so we applied the strategy of three unique breeds and three unique brands. These dogs became the brand mascots, "The Ruff Riders of Roy Robinson!" The overall branding highlighted the Ruff Riders while the individual dealer ads also included unique focuses on those demographic group.ResultsRoy Robinson saw increased website traffic as soon as the Ruff Riders campaign aired. Its customers noticed and commented on the uniqueness of the campaign and loved the new Ruff Riders of Roy Robinson. This is only chapter one of this campaign with future chapters in development.